Steve Mobbs founded Mapple Inc. but was later fired from the company. After an unknown length of time, he returned as the company's CIO (Chief Imaginative Officer). He was a bit of a recluse, spending most of his time in Mapple's undersea headquarters. He always wore a black turtleneck, and one of his favorite phrases was "insanely great". He also had a strong vain streak, as seen when a Mapple employee told him that Lisa was there to see him, and he was busy checking on how many times he appeared in search engine results. His vanity was also seen when he applied the phrase "insanely great" to himself.
Steve Mobbs checks his search engine stats.
Mobbs made occasional company-wide announcements which were fed to all Mapple Store locations. Bart pranked one of Mobbs' announcements, making it sound like Mobbs was calling his customers losers, saying he had nothing but contempt for them, and donating all of the company's profits to Microsoft, as well as making it seem Steve Mobbs was gay and Bill Gates was his boyfriend.
When Lisa visited Mobbs to ask for a reduced payment plan on her $1,200 MyBill, Mobbs had her work off the bill by standing on a street corner wearing a MyPod costume and handing out flyers to people and telling them to "Think differently."[1]
The date and manner of Mobbs' death were not known, but in the startup animation of Homer's new MyPad Mobbs appeared and said he was "speaking from beyond the grave". Mobbs was later seen in Heaven bossing God around.[2]
Steve Mobbs is a reference to, and is made to resemble, Steve Jobs the co-founder of Apple. Both Jobs and Mobbs were fired from their respective companies and eventually brought back. Mobbs' penchant for using the superlative "insanely great" is a reference to Jobs' frequent use of superlatives such as "amazing," "incredible," and "stunning" to describe Apple products. Both Jobs and Mobbs wear wire-frame eyeglasses and black turtlenecks, but differ as Jobs was known for wearing blue jeans and New Balance sneakers while Mobbs wears khakis and black loafers. In reality, Steve Jobs died in October 2011.
Episode – "MyPods and Boomsticks" 
THOH – "Treehouse of Horror XXIX" (Intrusion of the Pod-Y Switchers)
Book – Simpsons World the Ultimate Episode Guide: Seasons 1-20