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Itchy & Scratchy Land is an Itchy and Scratchy-themed amusement park owned by Itchy and Scratchy International.

After seeing The Itchy & Scratchy Show episode "The Last Traction Hero", which advertised Itchy & Scratchy Land, Bart and Lisa started to pester Homer and Marge to take them there. Eventually, they caved in and the family went to Itchy & Scratchy Land. The family then went on the rides and visited a restaurant before seeing the animatronic parade. After getting sick of the rides in the park, Homer and Marge headed to Parents' Island for a while, leaving Bart and Lisa on their own.

During the course of their visit, Bart and Homer managed to get arrested in the park for attacking the mascots. Meanwhile, Professor Frink came by the science labs in the park to tell them that the robots would go berserk within twenty four hours. He then realized he forgot to carry the one in his equation and then the robots started to attack everyone. After getting Homer and Bart out of security, the Simpsons realized that the robots were attacking. They then made a run for the last helicopter but one of the mascots was on it and refused to let them on, leaving the Simpsons alone in the park...

"Itchy & Scratchy Land" is the hundred and seventh episode of The Simpsons and the fourth of the sixth season. It originally aired on October 2, 1994. It was written by John Swartzwelder and directed by Wes Archer.

Bart and Lisa ask their parents to take them to Itchy & Scratchy Land – the "violentest place on earth." While there, Homer and Bart are arrested, and malfunctioning Itchy & Scratchy robots attack the Simpsons, a la Westworld. They escape with their lives and conclude it was indeed an entertaining vacation.

Bart and Lisa see a commercial for the new amusement park named Itchy & Scratchy Landand immediately want to visit it. Marge has already booked a family vacation to a bird sanctuary, but after revealing that the theme park has a place for adults, Bart and Lisa win their parents over, on the condition that they will not embarrass Marge as on previous holidays. After a long car journey, they reach Itchy & Scratchy Land parking lot, where they are then flown to the park by helicopter and told nothing can "possibly" go wrong...

Roger Meyers, Jr. is the CEO of I&S Studios, and is the son of Roger Meyers, Sr. He distributes the Itchy and Scratchy cartoons, which are frequently criticized by parents because of their violent nature.

He is a jaded and selfish businessman who has nothing but contempt for the children who comprise his audience. When I&S Studios is bankrupted following their trial against Chester J. Lampwick, when Bart and Lisa are too late in providing information that could save the company, he tells them condescendingly, "Great, mail it to last week when I might have cared. I've got cartoons to make."

He also possesses an extremely obnoxious and short tempered personality, where he only cares about people who can help him. This is displayed in his contempt for the writers of Itchy and Scratchy when Abe Simpson becomes the flavour of the month, going as far as physically abusing a fired writer and sending Lisa and Bart a letter filled with explicit and rude language in the process. And again when holding auditions for the voice of Poochie. After first hiring Otto, he then chooses Troy McClure, telling Otto "take a hike you bum", when seconds earlier he was "perfect"...