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"I wish there was a gym for us regular ladies."
Marge Simpson's inspiration for opening Shapes[src]
Location Information
Town: Springfield
Use: Fitness Center
Owner: Marge Simpson
First appearance: "Husbands and Knives"

Shapes is a fitness center chain that Marge Simpson opened. Its purpose is to provide a positive workout environment for ordinary women.


When Marge found out she was gaining weight, she looked for a gym to join. After a bad experience at L.A. Body Works, Marge saw the business space vacated by the Android's Dungeon and turned it into Shapes, a fitness center for regular women. Marge's gym quickly became very popular among the women of Springfield—the day she opened, there were women lined up around the block waiting to get in. To accommodate all of her customers, Marge opened a second Shapes location in a building that had previously been a Krusty Burger restaurant.

Shapes then became a resounding success, turning into a national chain and making Marge rich and famous. It also led to Marge becoming a media sensation. She appeared on the cover of the business magazine Fortunate and on The Opal Show, where Opal thanked Marge for creating Shapes, and added that her boyfriend thanked her too.

It's unknown what became of Shapes as it is never mentioned again and Marge is never shown doing anything related to it. It is possible that Marge sold the chain, or is now just earning money while other people work for her.

Shapes has four rules, which are posted in the entrance area:

  • No men
  • No cell phones
  • No mirrors
  • No shame

Shapes' slogan, posted on the wall of the workout station room, is "I am woman, hear me sweat."

Known customers[edit]


Donut Homer.png The contents of this article or section are considered to be non-canon and therefore may not have actually happened or existed.

The Simpsons: Tapped Out[edit]

This section is transcluded from The Simpsons: Tapped Out buildings/Miscellaneous buildings (premium). To edit it, please edit the transcluded page.
Image Cost Build time Reward Sell price Conformity increase Availability Unique? Dimensions - D x W Yearbook
Tapped Out Shapes.png Donut Tapped Out.png175 6s XP.png175
Muscular Marge
Tapped Out Cross.png Vanity +300 Muscular Marge
Tapped Out Tick.png 4 x 6 Building is available via the Yearbook Mystery Box
Donut Tapped Out.png30
Gold Box Token.png1 This Thanksgiving's Gone to the Birds!, Thanksgiving 2018, All American Auction, Blargsgiving, Northward Bound, The Atom Smasher and Cold Turkey
Gold Mystery Box
Simpsons Wrestling Mystery Box Token.png1 Simpsons Wrestling
Simpsons Wrestling Mystery Box
Donut Tapped Out.png150 New Year New You
Task Time Reward Cash.png/h XP.png/h
Setting Treadmills to Two 12 Cash.png300, XP.png30 Cash.png25 XP.png2.5
Internal Name Groups Tiles ID
ShapesGym Misc Cash Grass, Dirt, Pavement, Beach, Boardwalk Section, Ornate Pier Section 126000

Behind the Laughter[edit]

  • Shapes is a parody of Curves, an international fitness franchise whose facilities are specifically designed for and focused on women.
  • Shapes' slogan, "I am woman, hear me sweat," is a pun on the lyric "I am woman, hear me roar" from the song "I Am Woman" by Helen Reddy.