- "Fantasize, Marge. Fantasize about Burly."
| Character Information
Burly is the mascot of Burly Paper Towels.
When Marge accidentally bought the wrong brand of paper towel, she was going to take them back to the shop until she saw Burly and fell in love with him, even fantasizing about him.
When Marge wrote a letter to Burly, Homer and Bart decided to prank Marge by ringing her up and claiming to be the model for Burly Paper Towels (whom Homer referred to as "Chad Sexington") and that they wanted to meet up with Marge and her family for dinner, to which Marge eagerly accepted the invite and prepared for the dinner carefully, she even painted a painting of Burly. Marge got everyone dressed up for the occasion, only for Barney to turn up dressed slightly like Burly.
Behind the Laughter
He is a parody of the Brawny Man from Brawny Paper Towels.