Burly Paper Towels
Burly Paper Towels are a very absorbent paper towel brand who's mascot is Burly.
When Marge went shopping, she accidentally bought Burly Paper Towels. However, upon seeing the mascot, she seemed to fall in love with him. She then tested the paper towels and was amazed at how absorbent they were, even calling Lisa out of school to show her.
Later, when they needed to drain the water from the Old Quarry in order to find the dead body that had caused Homer to have nightmares. Marge threw in several rolls of Burly and it drained the entire quarry.
Behind the Laughter
Burly is a parody of Brawny Paper Towels.