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66¢ Store is a store that Simpsons family didn't shop at when they tried to save money.
When the Simpson family was going to visit a store, they didn't shop at the 66¢ Store because they wanted to save money for a vacation. They also decided not to shop at the 99¢ Store, because they wanted to save money for Lisa's wedding, so they shopped at the 33¢ Store instead.