Krusty Burger
Krusty Burger is a fast-food restaurant in Springfield, similar to the worldwide fast-food restaurant chain McDonald's.
Contents
History
Krusty Burgers was founded by Krusty the Clown, star of The Krusty the Klown Show.
During the Summer of 1984, Krusty Burger launched a promotion that gave free burgers to those who pick Olympic Events won by the United States on their game cards. The games involved in the promotion were games that were traditionally won by the Russians. Unfortunately for Krusty, the Russians boycott the Olympics, and the United States win almost every event. [1]
After the restaurant was proclaimed the "unhealthiest restaurant in the world", Krusty decided that the restaurant should serve the "Mother Nature Burger", a vegetarian burger. Later, it turns out that the burger was made with tainted barley produced from Ogdenville, and anyone who consumed the burger received food poisoning [2]
Similarities and Differences from McDonalds
The promotional face of Krusty Burger is Krusty the Clown (Based off Ronald McDonald). It seems to be the only fast food chain in Springfield. There is no McDonald's in Springfield, although it is mentioned that there is one in Shelbyville. In the later seasons, it is revealed that Krusty paid off the mafia to keep out all other fast food competitors such as Wendy's, Burger King and McDonald's, though an In & Out Burger was seen in Springfield on one episode, as Gulp 'N Blow, The Taco Hut, Shakespeare's Fried Chicken and Kentucky Fried Panda.
Marketing
Krusty also appears to have some input into running the company, personally losing $44 million when a promotional tie-in, in which Krusty Burger was chosen the Official Meat-Flavored Sandwich of the 1984 Summer Olympic Games, backfired due to a Soviet boycott, and Krusty Burger was forced to give away much more food than expected; Krusty expressed his displeasure by stating on live television that "I, personally am gonna spit into every fiftieth burger!" The series has frequently established that Krusty is not particularly fond of the food served, shown when recording a commercial (immediately before learning of his $44 million dollar loss), he said, "Ewww! I almost swallowed some of the juice!" A similar thing happens when Krusty is filming a commercial during the Simpsons Movie. He takes a bite and exclaims, "MMMM!" When the filming ends, Krusty grimaces and spits his sandwich out. In "I'm Spelling as Fast as I Can", Krusty bit a Ribwich and said, "Mmm, I don't mind the taste!"
Locations
Krusty Burger operates in thousands of locations across the United States including an unprofitable franchise on an unmanned off-shore oil platform.
Menu
Menu items at the restaurant have included the staple Krusty Burger, the limited-time-only Ribwich, the Krusty Burger with Cheese and Krusty Partially Gelatinated Non-Dairy Gum-Based Beverages, which according to Eddie and Lou, are similar to Quarter Pounders with Cheese and milkshakes at McDonald's, respectively. In The Simpsons Uncensored Family Album, Krusty Burger does not seem to have fries, but instead has Fried-for-hours Potato Eyes. Other items are the Salad-on-a-stik and Weenie-on-a-cloud (hot dog and cotton candy respectively). To have a Krusty Burger with a bun and napkin you must pay extra. In one episode, the Squeaky Voiced Teen reveals that the Krusty Burger's secret sauce is made by leaving mayonnaise in the sun.
In addition to serving burgers that are extremely high in fat content the company is guilty of terrible food safety breaches. The burgers are made from insects and pieces of partially eaten burgers held together with staples. Krusty even once tried to defend his practices by stating, "I want to clear up a misconception about the Whatchamacarcass sandwich; I used NON-diseased meat from diseased animals!" In one episode, Krusty is even briefly shown leading zoo animals into a Krusty Burger for processing. As result of their actions, several animals are now extinct and therefore items such as the Ribwich (made from a small multi-legged animal) have to be withdrawn. However, the company pays bribes to Mayor Quimby in exchange for protection from food safety officials. It is worth noting that the Krusty Burger is referred to as a "meat-flavored sandwich", most likely to avoid charges of false advertising. The Simpsons Guide to Springfield states that scientific tests on the burgers' composition have proven inconclusive, and warns non-Springfielders to avoid eating the burgers, as the local population has seemingly "developed a resistance to the burgers' inherent bacteria and spirochetes." As stated in the krusty book they have insano-style (15 krusty burgers on a bun, tied with a strap and deep fried)
Upon visiting Krusty Burger, former American President George H. W. Bush discovered that they do not serve stew.
In episode "Diatribe of a mad housewife" airdate 1/25/04
The drive thru menu is shown as follows: Mutton Buttons $3.79 Snout Snips $2.99 Gravy scrape 'ems $2.99 Buffalo things $2.95 Fiesta Globs $3.99 Triple Double Burger $5.99 Hot Lettuce Injection (A Healthy-Heart Selection) $3.79 Twisty Lard $2.49 Chicken Lungs (Spicy or Mild) $4.49
And "ALL OF THE ABOVE" $39.95
Trivia
- Krusty Burger's Olympics marketing gaffe was inspired by the real-life "When America Wins, You Win" game at McDonald restaurants, in which the odds of winning free food, based on the chances of the U.S. winning medals, were calculated before the Soviet Union and other communist nations withdrew from the Games, leading the United States to dominate the medals chart, and McDonald's to lose a large amount of money on the promotion.
- In The Simpsons Hit & Run, Cletus Spuckler often works for Krusty Burger, collecting roadkill for the burgers (according to Bart Simpson, it "explains the tire tracks".) Cletus also has to contend with Apu Nahasapeemapetilon, who claims that "no one can sell rotten meat in this town but me."
- Krusty Burger opens at Universal Studios Hollywood replaces Doc Brown's Chicken in January 2009.
