Dove
Dove is a personal care brand owned by the British multinational company Unilever. Its product range includes soaps, skincare products, deodorants, and hair-care products.
Advertising campaign[edit]
In January 2005, Dove launched an advertising campaign to promote its Dove Styling product line, which included five hairsprays and seven styling aids. Developed by the advertising agency Ogilvy & Mather Chicago, the campaign featured Marge Simpson from The Simpsons, alongside Wilma Flintstone from The Flintstones, Jane Jetson from The Jetsons and Velma Dinkley from Scooby-Doo. The advertisements used the slogan "Unstick Your Style" and showed the characters with modified hairstyles to demonstrate the products' styling effects. The concept was based on their distinctive hairstyles, which had remained largely unchanged throughout their respective animated series.[1][2][3]
Marge appeared in magazine advertisements promoting Dove Anti-Frizz Cream, showing her signature tall blue hairstyle transformed into a smoother, flowing style. Unlike the other three characters, she did not appear in the television commercials, which featured Wilma, Jane and Velma. The campaign was also distributed through print and transit advertising.[4][3]
Recognition[edit]
Christina Cooley, the campaign's art director, received a Golden Addy Award for the "Marge Simpson Cartoon Campaign," according to her professional portfolio.[5]
References[edit]
- ↑ Hetherington, Janet. Animated Spokespersons Animation World Network. August 25, 2005.
- ↑ Cartoon Network famous characters will represent Dove Sostav.ru. January 28, 2005.
- ↑ 3.0 3.1 Corr, Amy. Out to Launch MediaPost. January 12, 2005.
- ↑ Associated Pres. Famous Cartoon Moms Get New Hairdos Fox News. January 14, 2005.
- ↑ CHRISTINA COOLEY • Creative Branding Art Director
External links[edit]
