The billboard gag is a running visual joke that premiered with the updated opening sequence since the season 20 episode "Take My Life, Please". It is one of the many opening sequence gags. It consists of an image and some text that is usually related to some person in Springfield. The billboard itself is located on a rooftop near Jebediah Springfield's statue, and its seen while the camera turns from the Springfield Town Square to the Springfield Elementary School. It appears in the opening sequence of many episodes from season 20 onwards.