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Mapple is a company founded by Steve Mobbs. It sells Mapple computers and related products and services, and also produces programs for them, such as BookCreate for Mapple computers. Lisa owns several Mapple devices, including a MyPod and a Mapple computer. The company also produces video games. The company has released a number of apps which are available to be downloaded onto their devices.

Mapple's headquarters are located under the sea. To visit it, a submarine from the mainland in the shape of a flash drive travels to the bottom of the ocean and is inserted into the side of the HQ. The cost of the travel is added to the user's MyBill. From the HQ, Steve Mobbs broadcasts an announcement to Mapple customers, which was fed into a video feed at the Mapple Store at the Springfield Mall. The Springfield Mall feed was possibly later destroyed due to a side of the Springfield Mall Mapple store being shattered by Comic Book Guy. It is unknown whether there are video feeds in other Mapple stores.

The company logo is an apple that has two bites missing from it. The company slogan, as seen on its posters, is "Think Differently". However, when Lisa Simpson visited Steve Mobbs to ask for a reduced payment plan on her MyBill, Mobbs informed her that the real slogan was "No Refunds". In some advertising signage, the slogan reads "Think different".

Mapple owns and operates the Mapple Stores, which are retail shops that sell Mapple's products and services. The stores can be found in a wide variety of locations, including the Springfield Mall and the Towne Centre at Springfielde Glenne.