Burger King
Wikisimpsons - The Simpsons Wiki
Burger King is a real life fast-food chain.
Within the Show
Burger King and McDonalds is not present in Springfield as a result of a deal between Krusty the Clown and Fat Tony, whose mob keeps the Fast Food franchises out of the town while letting Krusty monopolize the fast food market in Springfield with his fast food chain Krusty Burger.
Commercials
Burger King had featured characters from The Simpsons in some of their advertisements. Several Burger King advertisements were aired to promote the release of The Simpsons Movie.
Prior to the release of The Simpsons Movie, Burger King launched the site "Simpsonize Me" where people can transform their photographs into characters in the Simpsons universe.
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