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Groovy Grove Juice Corporation was a small business that sold juice made from organically grown vegetables. Seth and Munchie ran it out of the barn at Groovy Grove Natural Farm.

Groovy Grove Natural Farm was originally the site of a hippes' commune, where the hippies enjoyed a relatively carefree existence while growing organic vegetables for food. After the radical days of the 60s passed, hippies Seth and Munchie stayed on at the farm and went into business, forming the Groovy Grove Juice Corporation and producing their own organic vegetable juice, called Seth & Munchie's Garden Blast. They continued growing organic vegetables on the farm, only now using the crops to make the juice. They set up production, bottling, and most of the other business functions in the barn.

The business became quite successful, and many people in Springfield enjoyed Garden Blast. In fact, Groovy Grove eventually became the largest organic juice producer in Springfield.

Groovy Grove was also socially conscious, donating half of its profits to war orphans.

The first disaster occurred when Homer wanted to spend some time with Seth and Munchie to enjoy his newfound hippie lifestyle...