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The Kwik-E-Mart is a convenience store in Springfield managed by Apu Nahasapeemapetilon. It is run mostly by Apu, but occasionally Sanjay helps. In many future predictions, his many kids all have roles in the maintenance of the Kwik-E-Mart.

The Kwik-E-Mart isn't all that convenient of a store with Apu gouging the customers for all they've got. It sells the standard convenience store fare at extraordinarily high prices, such as milk for $12, "surprisingly expensive penny candy" or Valentine's Day chocolates for $100 and including the always popular tasty frozen soft drink Squishee. Once during a holdup, Apu refused to give Homer change to call the police from a payphone. Instead, Apu directed Homer to the cheapest item in the store: a 6 oz bag of Chippos potato chips at $5.99. (To which Homer whispered shouts of "$5.99?! Someone should shoot you!")

The Kwik-E-Mart has also been known to sell faulty, dirty and expired merchandise, though legal to sell items that have been damaged or close to expiration, it is illegal to sell it if it has already expired, especially if you don't tell the customer it is as such, like Apu. It is also so notorious for its daily robberies by Snake Jailbird.