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Mr. Plow was Homer's snowplowing business.

Homer started the business after he wrecked both of the family cars during a blizzard, and a salesman at a car show talked Homer into buying a snowplow by telling him that he could afford the higher payments by doing plowing jobs on the side. That convinced Homer, and he bought his Mr. Plow snowplow truck.

To get his business going, Homer made a TV commercial which showed a family (Bart, Lisa, Marge and Maggie) trapped in their house by the snow, much to the delight of a laughing Old Man Winter (portrayed by Abraham Simpson dressed in a red suit). Homer came to the rescue and drove Old Man Winter away. The family cheered, and Homer sang the Mr. Plow jingle. The commercial was aired at 2:00 a.m. on Channel 92, and immediately afterwards the station went off the air because it was the end of its broadcast schedule for the day. In spite of the time slot, Homer's commercial brought a lot of calls from customers wanting their driveways cleared. The Mr. Plow business became a huge success, and in recognition for his service Homer was awarded a key to the city by Mayor Quimby.

Everything was fine until Barney Gumble bought an even bigger snowplow, the Plow King, and started a rival plowing business, also called the "Plow King." A ruthless business competition followed, during which Barney shot out Homer's truck's tires, made his own ad with a Plow King insulting Mr. Plow (with some help from Linda Ronstadt), and stole all of Homer's customers. The key to the city was taken from Homer and given to Barney instead...