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Journey to the Cellar of the Kwik-E-Mart is a Simpsons Comics story that appears in Simpsons Comics #43.

The story is presented in a backwards fashion; each comic page takes place before the previous one (usually by only a few minutes), although the individual panels are given in the correct order.

37 years ago, Abraham Simpson sold a Squishee with two straws to a boy named Steve. After drinking through both straws at once Steve's head appeared to freeze and crack open, creating the legend of Brain Freeze Steve. 7 years later, a young Homer Simpson and Barney Gumble attempt to do the same thing until Kirk van Houten tells them of the legend.

In present day, Bart, Lisa, Milhouse and Martin sneak to the Kwik-E-Mart during a parents evening. Bart decides to explore the Kwik-E-Mart for the ghost of Brain Freeze Steve and tricks Apu into closing early. They enter a room entitled "The House of Wax Horrors". They head down a slide where they encounter a factory of Apu's home-made products. Martin has bought a pie and is determined keep it intact, while Lisa loses her dress and is forced to wear a giant Squishee cup. Read more of this story | More featured comic story‎ | Vote for featured comic story‎