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Troy McClure is a cheesy B-movie actor who has fallen on hard times. He is often seen shilling for shoddy products or hosting questionable shows.

McClure is a stereotypical Hollywood has-been, reduced to appearing in low quality films and television presenting jobs. During the early seventies he had a highly successful acting career, but it has since become worse. He often appears in short video clips seen on television or in a public place. He often is shown presenting educational videos. When introducing anything that he does, McClure lists projects that he has previously done with the phrase "Hi, I'm Troy McClure. You may remember me from such [films, educational videos, voiceovers, etc.] as..." and will mention two titles of a similar subject to that of the current performance he is giving.

After voice actor Phil Hartman's death, Troy's character was retired.