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Moog is a gang leader and bartender from London, England whose voice and figure resembles Springfield's Moe Szyslak.

Moog tells the story from his point of view, he is a former "hoodlink" along with his "bestest glugs" Dum, Carlton, and Leonard who, with them, used to run mischief on the streets of London. However, Dum got a girlfriend and got a job as a beefeater at the Tower of London. After this, Carlton and Leonard informed him that his service was no longer needed and was thrown out of Big Ben. After this, Moog became a barkeep. Years later, Moog sat at home watching FOX with eye clamps so he didn't look away. However, members of the new gang gave Moog a beating and smashed his "Shmoo" on his head.

After these events, he goes to seek help from Dum who is now married and has a young daughter. He tells Dum that he wants his "glugs back for one last bit of barmy." The next scene cuts to Dum and Moog walking past the UKwik-E-Mart...