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The Ribwich was an item on the menu at the Springfield fast food chain Krusty Burger.

The Ribwich consisted of only the meat, the bun, and barbecue sauce. It was specifically not marketed as being nutritious or healthy. In the TV commercial for the Ribwich, the voice-over said, "We start with authentic, letter-graded meat, and process the hell out of it." The box the Ribwich was served in advertised it as "Now without lettuce!".

Homer was enthralled by the Ribwich the first time he saw the TV ad. His reaction to the ad was, "I can't wait to pack that into my colon!" When the sandwich came to Springfield, Homer tried one and quickly developed a voracious appetite for them, eating so many that he became delirious and slobbered all over the place, prompting the Squeaky-voiced teen at the counter to call for a "Drool clean-up at Register 4!" Homer became hooked on Ribwiches, making frequent return trips to Krusty Burger to eat more of them...