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Roger Meyers, Jr. is the CEO of I&S Studios, and is the son of Roger Meyers, Sr. He distributes the Itchy and Scratchy cartoons, which are frequently criticized by parents because of their violent nature.

He is a jaded and selfish businessman who has nothing but contempt for the children who comprise his audience. When I&S Studios is bankrupted following their trial against Chester J. Lampwick, when Bart and Lisa are too late in providing information that could save the company, he tells them condescendingly, "Great, mail it to last week when I might have cared. I've got cartoons to make."

He also possesses an extremely obnoxious and short tempered personality, where he only cares about people who can help him. This is displayed in his contempt for the writers of Itchy and Scratchy when Abe Simpson becomes the flavour of the month, going as far as physically abusing a fired writer and sending Lisa and Bart a letter filled with explicit and rude language in the process. And again when holding auditions for the voice of Poochie. After first hiring Otto, he then chooses Troy McClure, telling Otto "take a hike you bum", when seconds earlier he was "perfect"...