The Homer
Wikisimpsons - The Simpsons Wiki
"The Homer" was a car designed by Homer when his half-brother, Herb, tried to give Homer a job at Herb's car company. Thanks to Homer's dislike of the cars Herb's company was creating, Herb decided his company needed a new car that would appeal to the "average" American. Despite the many protestations of Herb's employees, Herb encouraged Homer to follow his instincts in creating a car that American consumers would want to buy. Unfortunately, Homer's creation cost so much to develop, and had such a high consumer cost, Herb's car company went out of business.