KBBL

In the fictional universe of The Simpsons, KBBL is the call sign used for radio and television stations that broadcast from Springfield. All three are owned by the fictional KBBL Broadcasting Inc.

KBBL-FM's frequency is 102.5 FM, and its morning show is hosted by Bill and Marty.

Its co-owned AM sister station with pudding masters, KBBL at 970 AM, although until recently it was at 580 AM, is a talk radio station and one of its shows is hosted by Birch Barlow (a Rush Limbaugh parody) and another by Jerry Rude (a Howard Stern parody). This station also covers sporting events. Coincidentally, there was once a real-world KBBL-AM, with a sports talk format, at 1250 AM in Little Rock, Arkansas (the station is now KZTD). According to one episode, KBBL's slogan is "No sports, no rock, no information; for mindless chatter, we're your station," leading to the call letters "KBBL", or "K-Babble".

KBBL at 970 has recently been seen covering baseball games. It's logo is big red letters written down.

Que BBL at 640 AM is believed to have a similar format although in Spanish.

KBBL-TV or KBBL-DT (in recent episodes) (Channel 6) is the fictional television station in Springfield, the home of television personalities Kent Brockman, Krusty the Clown, and Itchy & Scratchy. Its slogan is "We're Channel 6, Just Catch Us Now!" (parody of NBC's 1982-1983 promotional slogan "We're NBC Just Watch Us Now"). Channel 6 is believed to be the local FOX affiliate. It's logo is a red six inside a yellow circle, with a black outline

In the real world, there are a few television stations using the KBBL calls: Former WB affiliate KBBL-TV channel 34 in Eureka Springs, Arkansas (Now KPBI-TV, located in the market of real-life Springfield, Missouri (but actually serving the Fort Smith-Fayetteville market), which changed to those calls from KWFT on July 6, 2006 and joined My Network TV, and the Springfield-licensed low-power relay of another MNT affiliate, KWBM channel 31 in Harrison, Arkansas, which picked up the call sign on July 14, 2006. Prior to July 14, the KBBL call sign was used by the Univision affiliate in Fort Smith, KWNL-CA channel 9 Winslow, Arkansas. The choice of KBBL call letters by Equity Broadcasting, parent of all three stations, likely was not influenced by The Simpsons; Equity likes to use former radio call letters from its hometown of Little Rock, Arkansas as TV call letters, and KBBL was once used by KBBL-AM (see above) and perhaps an FM station. However, since KWBM (and thus the new KBBL-CA) will be affiliates of MyNetworkTV (owned by Fox), it's still possible that the move of KBBL-CA to real-life Springfield was Simpsons