Will Wright (character)

Will Wright is the creator of  and an enemy of the Simpson family.

History
Wright is a game designer and co-founder of Maxis Software a game development company and creator of the "Sim City" and "The Sims" series, making his only debut on The Simpsons series in the game. His role in the Bargain Bin level is to destroy the old and long-forgotten games that people don't play anymore. He threatens to destroy old Simpsons games from the 8-bit era, thus killing old versions of the Simpsons themselves. Bart and Homer are chosen to save their old selves and defeat Will Wright alone. Wright makes a final appearance in the Game Over level as one of the icons God uses to defeat the Simpsons, while the family destroys his "Praystation".

Personality
Will Wright is a snobbish, gloating, mean individual who does not care about the damage he causes by destroying the old games, and even threatens to destroy the current Simpsons when a game better than theirs comes out. He seems to bear a grudge on EA Games (which, comically, is the same enterprise that helped to create the Simpsons game and his own games).