The Lumber King

The Lumber King is a company that sells lumber.

History
When Marge showed her family an ad featuring her for Red Blazer Realty, Homer commented saying that it made her butt look big. Marge said she also thought so, but they said it sells. Bart pointed out that the same marketing strategy seems to work for The Lumber King. Homer then watched the billboard and said to himself in a low, hypnotized voice, "Lumber... we need lumber...".