Arthur Fortune

Arthur Fortune is the owner of the Fortune Megastore chain and a hip, playful billionaire.

History
He is noted for several feats including sledding down Mt. Everest and knocking out Muhammad Ali at his doorstep. During the opening of his 112th store in Springfield, he tossed free money into the crowd, saying that he has too much money.

He attended the town meeting about Lake Springfield. Later, he was part of the mob bent on killing Homer for placing the town under the dome.

Behind the Laughter
Arthur Fortune is likely based on British entrepreneur Richard Branson.